'How much does a website cost?' is a bit like asking 'how much does a car cost?' — the honest answer is always 'it depends on what you need.' But shop owners deserve a real answer, not just 'contact us for a quote.' Here's what actually drives the price.
The three biggest cost drivers
- Number of pages. A single landing page costs far less than an 8-page business website with a blog and product catalog.
- Custom design vs. template. A design built from scratch around your brand costs more than adapting an existing template — but lasts longer and looks less generic.
- Integrations. Payment gateways, inventory sync, cashback wallets and other custom features add development time.
What's usually included
At ShpLinks, every package — regardless of size — includes mobile-responsive design, basic on-page SEO, Zalo/hotline integration, and at least one round of revisions. What scales with price is the number of pages, the depth of custom design work, and post-launch support.
Why we don't publish a flat price list
Two shops asking for a 'business website' can have very different actual needs — one wants a 5-page brochure site, another wants a searchable catalog of 200 products. Giving both the same number would be either overpriced for one or underpriced for the other. That's why we quote after a short discovery call, based on your actual scope.
A good rule: get at least two quotes, and make sure both agencies are quoting the exact same scope of pages and features before comparing numbers.