You've probably closed a slow-loading website yourself without a second thought. Your customers do exactly the same thing — the only difference is you don't see it happen.
The pattern is consistent across studies
Industry research on page load time consistently shows the same pattern: as load time increases from 1 to 3 seconds, the probability of a visitor leaving before the page finishes loading rises sharply — and keeps rising the slower the page gets. On mobile networks, where connections are less reliable, the effect is even more pronounced.
What actually slows a shop website down
- Uncompressed, full-resolution product photos loaded at full size
- Too many third-party scripts (chat widgets, trackers, fonts) loading before the page becomes usable
- Cheap or oversold hosting that slows down under real traffic
What we do about it on every project
Every ShpLinks website is built with compressed images, lazy-loading for off-screen content, and minimal third-party scripts — aiming for load times that meet Google's Core Web Vitals thresholds, not just 'feels fast enough.'
A fast website isn't a nice-to-have technical detail — it's a direct, measurable lever on how many visitors turn into customers.