Spending on Facebook or TikTok ads before your landing page is ready is one of the most common (and most expensive) mistakes we see. Run through this checklist first — it costs nothing and can save a significant chunk of your ad budget.
Does the page load in under 3 seconds on mobile?
Most ad traffic clicks through on a phone, often on average mobile data speeds. A slow-loading page burns ad spend on clicks that never even see your offer.
Does the headline match the ad exactly?
If your ad promises '20% off this weekend' and the landing page headline talks about something else entirely, visitors get confused and bounce. Message match between ad and page is one of the strongest conversion factors.
Is there exactly one clear call-to-action?
A landing page with a menu, footer links, and three competing buttons splits attention. For ad traffic specifically, strip distractions down to a single obvious next step.
Is Facebook Pixel (or equivalent) installed and firing correctly?
Without correct tracking, you can't tell which ads are actually working — and Facebook's algorithm can't optimize delivery toward people likely to convert. This is easy to overlook and expensive to skip.
Is there a low-friction way to act immediately?
A visible Zalo button or a short form (name and phone only) converts better than a long form demanding excessive details before someone's even sure they're interested.
Every landing page ShpLinks builds is checked against this exact list before it goes live — so your ad budget goes toward reaching people, not toward compensating for a weak page.